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Brand Standards

Official brand guidelines and assets for Peck & Strut.

Brand Colors

Primary Colors

Dun

#d8c8b5

Indian Red

#b5686c

Secondary Colors

Tiger's Eye

#a9660b

Black

#27213c

Additional Colors

Payne's Gray

#4f6d7a

Surface

#d8c8b5

Typography

Consistent typography helps maintain brand identity across all materials.

Primary Font: Playfair Display

Peck & Strut

Used for headings, titles, and display text

Playfair Display is an elegant serif font with dramatic thick/thin transitions.

Download Playfair Display

Secondary Font: Montserrat

Clean, modern, and versatile sans-serif

Used for body text, navigation, and UI elements

Montserrat is a geometric sans-serif typeface that pairs well with Playfair Display.

Download Montserrat

Typography Guidelines

  • Use Playfair Display for headings and important display text
  • Use Montserrat for body text, buttons, and navigation
  • Maintain consistent font weights: 400 (regular) for body text, 600 (semibold) for emphasis
  • Ensure sufficient contrast between text and background colors
  • Maintain a clear hierarchy with appropriate font sizes
  • Add appropriate line height (1.5 for body text, 1.2 for headings)

Web Implementation

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@400;600&family=Playfair+Display:wght@400;600&display=swap" rel="stylesheet">

Logo

Peck & Strut Logo

The official Peck & Strut logo should be used consistently across all brand materials.

Logo Downloads

Logo (SVG)
Favicon (SVG)

Logo Usage Guidelines

  • Maintain clear space around the logo equal to at least half the logo's height
  • Do not stretch, distort, or alter the logo's proportions
  • Do not change the logo's colors
  • Do not place the logo on busy backgrounds that reduce legibility
  • Ensure the logo is clearly visible in all applications

Shirt Design Sizes

Standard specifications for shirt designs across different placements and products.

Print File Requirements

File Specifications

  • Supported file types: JPG, PNG, and SVG
  • Maximum file size: 100 MiB (JPG, PNG) or 20 MiB (SVG)
  • Maximum resolution: 30000 × 30000 px
  • Resolution: 300 DPI for all print files

Front & Back Print Area

  • Dimensions: 3951 × 4919 px
  • Resolution: 300 DPI
  • Aspect ratio: ~4:5

Sleeve & Neck Label

  • Sleeve: 960 × 960 px (300 DPI)
  • Neck Label: 750 × 750 px (300 DPI)
  • Aspect ratio: 1:1 (square)

Front Chest Design

Standard Size

  • Width: 10-12 inches (25.4-30.5 cm)
  • Height: 8-10 inches (20.3-25.4 cm)
  • Placement: 3 inches (7.6 cm) below collar

Left Chest Logo

  • Width: 3-4 inches (7.6-10.2 cm)
  • Height: 3-4 inches (7.6-10.2 cm)
  • Placement: 7-9 inches (17.8-22.9 cm) from shoulder seam

Back Design

Full Back

  • Width: 11-14 inches (27.9-35.6 cm)
  • Height: 14-17 inches (35.6-43.2 cm)
  • Placement: 5-7 inches (12.7-17.8 cm) below collar

Upper Back

  • Width: 6-8 inches (15.2-20.3 cm)
  • Height: 3-4 inches (7.6-10.2 cm)
  • Placement: 3-5 inches (7.6-12.7 cm) below collar

Sleeve Design

Standard Sleeve

  • Width: 3-4 inches (7.6-10.2 cm)
  • Height: 3-4 inches (7.6-10.2 cm)
  • Placement: 1-2 inches (2.5-5.1 cm) from sleeve hem

Design Guidelines

  • Always maintain a minimum 1-inch (2.5 cm) margin from seams
  • Scale designs proportionally for different shirt sizes
  • For youth sizes, reduce dimensions by approximately 20%
  • Ensure designs are properly centered unless intentionally offset
  • Use vector formats when possible for best scaling results

Social Media

Guidelines for Peck & Strut's presence across social media platforms.

Platforms

Facebook

Primary platform for community engagement and product announcements.

Instagram

Visual storytelling and lifestyle content featuring our products.

TikTok

Short-form video content showcasing products and brand culture.

Image Size Requirements

Platform Post Type Dimensions Aspect Ratio
Facebook Feed Image 1200 × 630 px 1.91:1
Facebook Cover Photo 820 × 312 px 2.63:1
Instagram Square Post 1080 × 1080 px 1:1
Instagram Portrait 1080 × 1350 px 4:5
Instagram Story 1080 × 1920 px 9:16
TikTok Video 1080 × 1920 px 9:16
TikTok Profile Photo 200 × 200 px 1:1

Social Media Guidelines

  • Logo Inclusion: The Peck & Strut logo should be included in all social media imagery, either as a watermark or integrated into the design.
  • Maintain consistent brand colors across all social media content.
  • Use high-quality images that reflect the brand's aesthetic.
  • Ensure all text is legible, especially when overlaid on images.
  • When posting product images, include product name and a link to purchase where possible.

Last updated: June 12, 2025